CMO Conversations with Tricia Gellman

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a

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Recent Episodes

Why Is Change So Threatening? (With Proxyclick's Harish Peri)

Posted October 8, 202000:46:27

If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people...

Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

Posted September 24, 202000:17:22

One thing we don't talk about enough is the power of partnerships. That changes today, with special guest Scott Brazina, the CMO of Impact. Tricia and...

Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

Posted September 24, 202000:17:19

One thing we don't talk about enough is the power of partnerships. That changes today, with special guest Scott Brazina, the CMO of Impact. Tricia and...

Measuring What Matters (With Tegrita’s Brandi Starr)

Posted September 10, 202000:43:24

“If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s...

Measuring What Matters (With Tegrita’s Brandi Starr)

Posted September 10, 202000:43:18

“If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s...