CMO Conversations with Tricia Gellman

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What a

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Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

Posted November 5, 202000:19:51

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of...

Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

Posted November 5, 202000:19:50

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of...

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

Posted October 22, 202000:46:24

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode,...

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

Posted October 22, 202000:46:18

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode,...

Why Is Change So Threatening? (With Proxyclick's Harish Peri)

Posted October 8, 202000:46:33

If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people...